What do you mean by Light, Medium, and Dark roast?

We Light roast all our Micro Lot coffees, to better coax out their unique flavor profiles. Most of our blends are Medium roast, pulled midway past first crack to bring forth rich flavors without bitterness. We don’t believe in roasting coffee as dark as some companies, so you’ll find that even our Dark roast skews lighter than you might expect (it’s certainly lighter than Starbucks). We pull our Dark roast from the roaster just past second crack.

Still not sure? Try reading our comparison of our blends.